Online searches driven by keywords get their results from spidering text in pages’ html scripts. Completely graphics driven web pages, like pure Flash or Rich Internet Applications with Adobe’s Flex or Microsoft’s Silverlight, are invisible to search engine scans. Here’s a way to quickly and easily add searchable content.

(more…)

Online search is getting increasingly crowded, making attention getting differentiation even more difficult, as well as expensive. Here are a few things we’ve found that help a little. Try this at home if you like, but note that results may vary.

(more…)

Easily scanned and parsed Text in web pages remains the raw material for search engine processing. Flex, Flash and images don’t lend themselves to that ease of analysis, and are largely ignored for finding ‘relevance’. Some simple planning and strategic location can make Flex applications get the full benefits of current SEO scans.
(more…)

Everything changes, including keyword usage and visitor interests. Accommodating these as they occur, without starting over, is something of a challenge. But it can be done very quickly and simply with some plain vanilla javascript and a straightforward processing structure. Topics: The Challenge; Living On The Edge With Javascript; Get The Keywords First; Doing Double Duty; and Lining Things Up
(more…)

The learning curve for Google’s AdWords can be a steep and expensive. Here are a few things we learned for ourselves during our education. Simple to apply, they were a bit of a struggle for us to recognize and verify. Here are four of them:

• Demerits For Long Sentences
• Content Is What A Visitor Sees
• Keyword Cosmetics
• Know Your Customer

(more…)