Online search is getting increasingly crowded, making attention getting differentiation even more difficult, as well as expensive. Here are a few things we’ve found that help a little. Try this at home if you like, but note that results may vary.

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The learning curve for Google’s AdWords can be a steep and expensive. Here are a few things we learned for ourselves during our education. Simple to apply, they were a bit of a struggle for us to recognize and verify. Here are four of them:

• Demerits For Long Sentences
• Content Is What A Visitor Sees
• Keyword Cosmetics
• Know Your Customer

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