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How To Lose Longtime Customers

August 14th, 2008

Oil companies don’t want to be in the credit card business, which they farm out to financial companies on various consignment basis. Here’s a good example of bad things that happen when the two companies’ customer information gets out of sync. Bogus late charges are bad enough; wanting to verify SSNs without any verifiable security is beyond the pale. Read the rest of this entry »

Big Name Company Testing Strategy: Let The User Find The Problems

August 12th, 2008

We thought we were loosing it when we tried to use the latest MSDE 2005, until we saw a lot of posts about the same problem. Fortunately for us, we had a Plan B. Unfortunately for Microsoft, their database product got tossed.

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Some Reasons Why Computer Programmers Are Hard To Find

August 7th, 2008

There seems to be growing concerns over an apparent shortage of computer programmers. Whether this is a serious problem or not is arguable, but it is one of the computer industry’s own making. Here’s a case that any shortage is artificial. Read the rest of this entry »

A Five Star Lunch And Learn

August 5th, 2008

Good sales presentations take a lot of thought, planning, practice, and focus on the customer. Sales 101, been there, done that, tell me something I don’t know. Here’s one that really stood out by concentrating on customer benefits, supported by a well designed campaign.

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Open Source Software: Some Assembly Required

July 31st, 2008

Something that sounds too good to be true probably is, at least in its pure form. The rest might be successfully exploited if we know the limitations as well as the strengths.
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A Sales Blooper That Almost Happened

July 29th, 2008

Sales calls are like first impressions: No second chances. It certainly pays to do some research before walking off the cliff, and you can never do too much of it. Here’s a case that illustrates the point nicely.
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Deleting Features: Which Ones, How And When?

July 24th, 2008

Product upgrades bring new and (hopefully) better things. Perhaps some of the old things can be deleted, but which ones? Nick Bradbury’s recent blog article helps put this interesting dilemma into focus.
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Open Survey Designed to Improve Healthcare and Reduce Medical Costs

July 22nd, 2008

Rising health costs and growing awareness of health issues are encouraging individuals to take a more active part in managing their health. A web survey is open that will influence how personal tracking and charting software can be improved. Survey participants can get a free copy of FutureWare’s KeyRing personal information security manager, and notification of the survey’s results. Distributed by PRWeb.com

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Homeowner Reflects to Beat the Heat

July 17th, 2008

Hopefully, other homeowners can learn this simple and inexpensive way to reduce the summer’s heat. Distributed by PRWeb.com Read the rest of this entry »

Adding Security Increases Email Optin Rates

July 15th, 2008

The days of squeeze pages are pretty much over, and getting email optins is becoming increasingly difficult as visitors become more guarded in releasing personal information. Adding visible security can overcome some of these concerns. Topics: Do We Want Sales Or Invalid Email Addresses; The Tests; The Simple Optin Under Visitor Control; Optins Using Forms; Envelopes Please; Conclusion; Practical Implementation Read the rest of this entry »